12/11/2023 0 Comments Nike logo pop art![]() ![]() I didn’t like ‘Let’s do it’ so I just changed it to ‘Just do it’.” I went to Nike and Phil Knight said, ‘We don’t need that s-,’” “I said, ‘Just trust me on this one.’ So they trusted me and it went big pretty quickly.” Since then Wieden+Kennedy played an important role in Nike logo history. Wieden recalled in a 2015 interview in Dezeen: “’Let’s do it’. Gilmore was asked for his last words just before his execution. In January 17, 1977, Gary Gilmore was convicted of killing two people and was set to become the first person executed in the US in nearly a decade. Dan Wieden, the co-founder of the Wieden+Kennedy agency in Portland, Oregon, made a memorable pitch to Nike at the time when Nike was facing difficulties and lagging behind Reebok.īeing a native of Portland, Wieden drew on an infamous local crime and its conclusion for his pitch. As Nike’s growth skyrocketed, Davidson’s one-person design shop became too small to handle their advertising needs and a full-service ad agency was brought in with the agreement of both parties.Īs with all very successful advertising stories, the Just Do it slogan started from an outrageous idea. ![]() She continued to design for the newly renamed company Nike, including advertisements, brochures, posters, and catalogues. And eventually, Knight chose the Swoosh design saying “ I don’t love it, but it will grow on me”, as Nike’s official story tells.įresh out of design school and eager for work, Davidson charged just $35 for the Swoosh design. Many of us know this is routine procedure with clients, it happened with the most famous logos in the history of design, like the MTV one. Carolyn worked hard and proposed multiple designs, but none had Knight’s approval. However, the process of getting the logo approved was not a simple one, Knight was not easy to please. The result was the Nike Swoosh, a sleek and sophisticated symbol that has stood the test of time and become one of the most recognizable logos in the world. The brief for the newly born Nike was simple yet challenging: create a slide (technical term for a shoe logo) that conveyed a sense of movement. ![]() The Nike Swoosh was designed in 1971 by Carolyn Davidson, a graphic design student at Portland State University. ![]()
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